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日前日本媒體調查出「最沒用家電」，果汁機、食品調理機榮登第一名。台灣也有網友在問買了會後悔的廚房小家電，氣炸鍋、豆漿機、陽春型的麵包機、膠囊式咖啡機，統統榜上有名，主要是因為使用率不高，很難清洗。
| 氣炸鍋被認為用到的機會非常少，而且容量太小又不易清理。 聯合報系資料照 |
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東元今年家電營收目標超過百億元，電視、冰箱、冷氣、洗衣機等銷售量全面都要成長，母親節大檔期當然不能放過，看準母親節體貼媽媽商機，特別推出全系列家電好幫手搶市，買冰箱還送3600元有機蔬果折價券。
東元推全系列家電搶母親節商機。(圖：東元提供)
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在日本廣受消費者喜愛的小家電品牌TESCOM今年首度進軍國際，首站即落腳台灣。TESCOM各項廚房小家電產品如榨汁機、手動打蛋器及食物處理器，連續3年以上獲得日本市調機構GFK市佔率第一名。台灣總代理群光電子計畫陸續引進，首款即為全球首創「真空」果汁機TESCOM TMV1000TW。
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記者洪菱鞠／台北報導
日本人氣家電品牌TESCOM首度跨足海外市場，擴點第一站鎖定從台灣出發，由群光電子拿下台灣總代理權，未來將陸續引進美容、美髮、廚房等小家電產品。為了引起消費者注意，業者率先推出暢銷明星商品真空果汁機，該機種自去年6月在日本發表至今，已連續9個月拿下果汁機銷售冠軍。
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日經新聞報導，索尼為了重振平面電視及藍光錄影機等家電銷售，決定藉助「蜘蛛人」的力量打造大規模行銷企劃。
本周五即將在日本上映的電影《蜘蛛人驚奇再起2》耗資2億美元製作，估計將在全球締造10億美元票房，成為索尼影業史上最高票房紀錄。有鑑於此，索尼娛樂事業及電子事業高層在去年秋天就會面洽談結合電影行銷電子產品的策略。
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在傳統城市家庭家電消費趨於飽和，新興城市家庭家電消費潛力爆發等多重因素影響下，2013年家電市場有喜有憂。二、三線城市成為家電銷售增長主力，大型零售企業家電零售額增速明顯回升，家電銷售價格降幅進一步收窄。
面對網際網路和大數據快速發展，智慧家電或將迎來高速增長期。線上線下持續比拼服務和價格，家電業傳統產銷模式面臨衝擊。專家認為，多渠道優勢互補找到價格最低的產銷模式才是王道。
城鎮化和棚改紅利仍將持續
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又將進入炎熱的夏季，家電的環保訴求逐漸成為民眾挑選家電的優先考量。今夏統一集團旗下的幸福家電「品諾家電」以「高效節能，綠動未來」為理念，推出業界最齊全DC系列風扇，期望創造大家的幸福生活。
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行業觀察
自長虹推出CHiQ智能電視打 響中國家電產業轉戰互聯網時代的市場化第一槍，此後美的集團發佈“智慧家居”戰略並公佈四大智慧家居管家，TCL發佈“雙+戰略”進入遊戲、娛樂等文化產 業，海爾發佈基於網路化戰略下的U+智慧家居操作系統，海信則基於智能化轉型下的黑電、白電兩大產業集團的市場化路徑，家電領軍企業們擁抱互聯網的決心和 手段令外界感到驚訝。
家電智能化新格局 五大巨頭浮出水面
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母親節快到了！想好要送媽媽什麼禮物了嗎？不妨送給她守護健康的小家電吧！高雄大立百貨即日起至4/23推出象印與飛利浦特賣活動，蔬果調理機、負離子吹風機等優惠3.6折起，但商品數量有限，售完為止。
象印 桌上型不鏽鋼保溫瓶1.5公升
家電 (60)